Entries by Collage Group

The Millennial Path to Purchase: Household Products

In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & […]

The Millennial Path to Purchase: Clothing

In this installment of the millennial shopper deep dive, we break down the clothing path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty.

Essentials of Asian Marketing Part I: Demographics, Purchasing Power & Media

While millennials and Hispanics are currently the most coveted consumer segments, Asian consumers shouldn’t be overlooked. They represent a growing opportunity for marketers and brands, due to their fast growth and purchasing power. What does the U.S. Asian segment look like?  Our latest research explores four key areas to help brands gain a better understanding […]

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Convenience Stores: A $140 Billion Opportunity

Multicultural consumers are changing the retail landscape and the way brands approach shopper marketing. Convenience store marketing, however, is often neglected and poorly understood, especially across multicultural segments. But why? According to Nielsen, convenience-store sales represent 17% of total retail sales, and reached $140 billion in 2016, up from $126 billion in 2012. This trend, […]

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Tales of Telecom: See What Multicultural Consumers Really Want from Providers

In 2017, cell phones, internet, and watch-anywhere TV have become appendages of consumers’ bodies. We’ve conducted several studies about digital behaviors and attitudes, but our latest work goes deep into how consumers make the critical decisions around which telecommunications products to buy, and what features are important to them. The research uncovers a broad array of insights, […]