Multicultural patients can be under-diagnosed and under-treated for chronic diseases, for a variety of reasons. Doctors who successfully treat multicultural consumers have recognized that cultural sensitivity and other adaptations are key to bridging the gap.
This study looks at best practices in care from the patients’ point of view. We’ll answer key questions including:
- What is the impact of technology, and how can it play a bigger part in motivating self-care?
- What are the attitudes toward reactive vs proactive care?
- How can companies bridge the gaps in adoption rates across diverse ethnicities?
- What are the roles of language, influencers and other segment-specific factors in health care decisions?