On-Demand Insights

20 Studies Per Year, From Client-Driven Curated Insights to Fully-Customizable Crosstabs—Linked To Your Custom Research

Access the experts in reaching and engaging multicultural consumers. We surface hidden insights and the psychographic reasons behind behaviors. All of our research is bilingual and in-culture. We like to say that we started with the toughest research subjects in America—but evolved to provide access into the total market.

Proprietary Panel
Our panel of multicultural consumers gives us immediate access to consumers and the ability to link their responses across surveys
In-Language, In-Culture
Entirety of the research team is multicultural; all research with Hispanics is Bilingual, and moderators are in-culture, native speakers
Quantitative Rigor
Powerful quantitative methodologies underpin our insights
Qualitative Expertise
Online triads, in-depth interviews, focus groups, in-home ethnographies, and shop-alongs

Insights Platform

Two main vehicles to get the insights you need | when you need them

Segment 101s

Industry Deep-Dives

Shopper

Digital Insights

And more

Insights Designer

The Insights Designer provides your entire company with access to the entirety of Latinum’s insights database, at the question level—and integrates with your custom research

Network Driven Solutions

The Network-Driven Solutions queue is our methodology for aggregating our members’ research needs. We do 20 studies a year, all driven by member demand—and each study can be supplemented with proprietary, custom questions.

Selection of inisghts deliverables from 2016-2017

Achieving Total Market Success: Breakthrough Insights Through Effective Execution
Multicultural Shopper Marketing: Navigating the Grocery, Personal Care, and Household Goods’ Aisles in Today’s Digital World
Non-Alcoholic Beverage Consumer Lifecycle: Trends and Insights
Understanding the Perceived Value of Higher Education: Attitudes and Behaviors Related to College and Post-Graduate Studies
Bicultural Hispanics’ Insights Handbook
The Do’s and Don’ts of Culturally Authentic Content
Authentic Cooking: What Authenticity Means to Cultural Groups
Multicultural Consumers’ Health and Wellness Needs and Behaviors
The Essentials of Asian American Marketing – Part 1

Consumer Engagement with Telecommunications
Convenience Store Marketing and Consumer Perceptions
The Modern Family: Multi-Ethnic, Urban, and Multi-Generational Households
The Essentials of Asian American Marketing – Part 2
Perceptions of Insurers and Preventative Medical Care Habits among Multicultural Consumers
Understanding Financial Needs and Habits of Underserved Consumers
Marketing Mental Floss: Consumer Oral Care Habits and Attitudes
The Language of Customer Service: How Bilinguals Interact with Representatives
Furniture Shopping: Consumers’ Preferences, Behaviors, and Purchasing Patterns

Want More Multicultural Insights?

On-Demand Insights

20 Studies Per Year, From Client-Driven Curated Insights to Fully-Customizable Crosstabs—Linked To Your Custom Research

Proprietary Panel

In-Language, In-Culture

Quantitative Rigor

Qualitative Expertise

Insights Platform

Segment 101s

Industry Deep-Dives

Shopper

Digital Insights

And more

Insights Designer

The Insights Designer provides your entire company with access to the entirety of Latinum’s insights database, at the question level—and integrates with your custom research

Network Driven Solutions

The Network-Driven Solutions queue is our methodology for aggregating our members’ research needs. We do 20 studies a year, all driven by member demand—and each study can be supplemented with proprietary, custom questions.

Selection of inisghts deliverables from 2016-2017

Achieving Total Market Success: Breakthrough Insights Through Effective Execution

Multicultural Shopper Marketing: Navigating the Grocery, Personal Care, and Household Goods’ Aisles in Today’s Digital World

Non-Alcoholic Beverage Consumer Lifecycle: Trends and Insights

Understanding the Perceived Value of Higher Education: Attitudes and Behaviors Related to College and Post-Graduate Studies

Bicultural Hispanics’ Insights Handbook

The Do’s and Don’ts of Culturally Authentic Content

Authentic Cooking: What Authenticity Means to Cultural Groups

Multicultural Consumers’ Health and Wellness Needs and Behaviors

The Essentials of Asian American Marketing – Part 1

Consumer Engagement with Telecommunications

Convenience Store Marketing and Consumer Perceptions

The Modern Family: Multi-Ethnic, Urban, and Multi-Generational Households

The Essentials of Asian American Marketing – Part 2

Perceptions of Insurers and Preventative Medical Care Habits among Multicultural Consumers

Understanding Financial Needs and Habits of Underserved Consumers

Marketing Mental Floss: Consumer Oral Care Habits and Attitudes

The Language of Customer Service: How Bilinguals Interact with Representatives

Furniture Shopping: Consumers’ Preferences, Behaviors, and Purchasing Patterns

Want More Multicultural Insights?

Collage Group

Where to find us