Latinum Network’s Executive Roundtable Series Dives Deep on How to Win with Biculturals

Leading Brands Will Gather at the Headquarters of Network Member DIRECTV to Share Strategies for Capitalizing on Cultural Influence and Language

Latinum Network and DIRECTV will co-host a second day-long session of the Fall 2014 Executive Roundtable series in El Segundo, CA on December 4th, with a welcome reception at the Univision Atrium in Los Angeles the evening of December 3rd. Representatives from 25 Latinum Network corporate member companies will be in attendance, including Bar-S, Bush Brothers, Domino’s, Disney and Disney ABC Television Group.

“Bicultural Hispanics and other multicultural segments are redefining and leading American mainstream culture,” said David Wellisch, managing partner and co-founder of Latinum Network. “Our Fall 2014 Executive Roundtables are focused on new insights around language—how it is used functionally and emotionally, how parents are envisioning a bilingual future, and how marketers can better reach bicultural Hispanics with specific case examples. We also have a special joint presentation with member Discovery Networks US Hispanic Group, about tackling the stereotypes around Hispanic men.”

Winning With Biculturals agenda topics include:

  • The power, tensions and influence of bilinguals
  • Adaptive language strategies for 2015 and beyond
  • Tackling the stereotypes around Hispanic men: How biculturalism and millennial values are changing a segment

“DIRECTV looks forward to co-hosting our peers with the Latinum Network, as we take an even closer look at how to better serve the bicultural community,” said Karla Sustatita, Director Hispanic Segment DIRECTV.

Click here to set-up a consultation call prior to this session of Latinum’s Fall 2014 Executive Roundtable.

About DIRECTV: DIRECTV is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 13 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About Latinum Network: Founded in 2009, Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. The Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member brands. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.