Posts

Gen-Z Social Networks are Fundamentally Different

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The pressure to compete for gen-Z attention on social media has accelerated the development of task-specific apps. As a result, gen-Z consumers build friend networks that are more focused on each app’s purpose and more independent of the app itself.

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The Changing Digital Habits of Multicultural Consumers

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With multicultural consumers comprising an increasing share of younger generations, grasping the intersection between multicultural and digital becomes fundamentally important to marketers.

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What Older People get Wrong about Social Media’s Impact on Gen-Z

Claims that the industry has ruined teens’ sociability and wellness may be rooted in generational bias more than reality.

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Quick Chart: What Social Media Platforms do Gen-Z and Millennials Love Most?

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There’s a lot of press around the demise of Facebook. While we’re not jumping on the “Facebook doesn’t matter” train, it’s clear that there are major changes in preferences around social media platforms among the youngest generations.

We asked social media users, “What is your favorite social media platform?” – only allowing them to select one.

The results were jaw-dropping.

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