The food and beverage industry hasn’t been spared from modernity’s accelerated rate of change. With a more diverse population feeling more strapped for time and armed with greater knowledge of health and wellness than ever before, food and beverage brands have been forced to address these shifts. This webinar will help attendees understand how these shifts cause distinct trade-offs in the minds’ of consumers and how they can capitalize on them.
Attendees will learn about:
Flavor preferences: Evolution in multicultural preferences for flavor, convenience, and health and labeling claims
Cultural influence: Larger influence on total market preferences
Home cooking in 2018: Evolution of home cooking in cultural households
Impact of tech: How technology changes purchase behavior – Alexa, UberEATS, etc.