Entries by Collage Group

, , ,

Tales of Telecom: See What Multicultural Consumers Really Want from Providers

In 2017, cell phones, internet, and watch-anywhere TV have become appendages of consumers’ bodies. We’ve conducted several studies about digital behaviors and attitudes, but our latest work goes deep into how consumers make the critical decisions around which telecommunications products to buy, and what features are important to them. The research uncovers a broad array of insights, […]

, ,

Changing Views on Immigration

It’s no secret that the demographics of the United States are shifting. White Americans comprise just above half of the youngest two generations, while they remain a strong majority in older generations. Never has the makeup of the country become such a core part of the national discourse as in the lead-up to the 2016 […]

,

Changing Tastes: Non-Alcoholic Beverages

Whether you’re five or ninety-five, you probably drink at least one non-alcoholic beverage per day. Despite this, the non-alcoholic beverage industry has seen a steady decline over the past few years. Is this driven by more interest in healthy foods, a change in tastes, or something else? Our latest total market study was designed to learn more about […]

,

Quick chart: What Gen-Z & Millennials Really Want in Life

We are all human. Despite different traits and experiences, when it comes to basic desires most people want the same things. Of course priorities shift as we age, but fundamental values are more alike than you might think.  In our latest study, we asked gen-Z and millennial consumers what they find most important in life – prompting them to rank their […]