Entries by Collage Group

Infographic: Hispanic Easter and Holy Week Celebrations

While it may be convenient to group Holy Week and Easter together, our research shows that U.S. Latinos understand and celebrate them very differently. In many Latin American countries, Holy Week tends to be celebrated as widely – or more widely – than Easter. Many towns and churches organize processions and events throughout the week to commemorate […]

Just How Important is Spanish for Bilingual Hispanics?

What’s your earliest memory? Maybe it’s playing with a favorite toy. Or your fifth birthday party. Chances are, that memory has a lot linked to it: faces, colors, sounds, scents, and language. Let’s focus on the language of that memory for a minute. If you only speak one language, then (presumably) the language of your […]

Top 5 Ways to Connect with Latina Moms

In a nutshell, Latina Moms are unique, as they not only make purchases for themselves, but also for their families. They drive household purchase decisions around mealtimes, entertainment, shopping, and more. This means that every industry —from cars to cookies—can benefit from more insight on this sought-after consumer. It’s why Latina Moms have been, currently […]

,

Targeting Super Influencers

Hispanics are not just interesting because they’re growing fast, but because they lead the cultural conversation. In our latest in-depth study, Hispanic respondents were 54% more likely to be in the top quartile of cultural openness than total market, and 12% more likely to be in the top quartile of influence. This means that Hispanics are […]