Consumer Insights
Harness the deep cultural beliefs and values of your diverse consumer segments to grow brand love and advocacy. Identify, reach and connect with audiences from Gen Z gamers to Hispanic wine enthusiasts and basketball fanatics in Iowa.
Consumer Segments
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Multicultural
Deep dive into Hispanic, Black, Asian and White segments.
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Generations
Take action with Gen Alpha, Gen Z, Millennial, Gen X and Boomer insights.
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LGBTQ+ & Gender
Fuel growth with LGBTQ+, women, men & non-binary insights.
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Parents & Kids
Drive Brand Love among parents and kids across race and ethnicity.
Consumer Solutions
Segmentation Growth Opportunities
Identify, size and understand your core segments at the deepest level, which is culture. Identify gaps and intersectional growth segments that connect with your brand and share values with your current consumers.
Consumer Solutions
Real-Time Custom Audiences
Build multi-demographic custom audiences, segments and personas using 26 billion primary data points from Collage’s AI-enabled cultural intelligence engine. By leveraging proprietary cultural traits and geo-location, turn insight into action with culturally resonant campaigns, media, promotions and brand experiences. Take control of how to reach and engage in the right channels.
Consumer Solutions
Shopper & Retail Insights to Action
Understand the intersection of shopper, experience and retail to grow your brand. Focus on the distinct cultural nuances of shopping behaviors, brand and price considerations, and purchase decisions. With data on proximity to retail locations, identify opportunities to drive traffic and engagement at the local level and turn insight into action.
Consumer Solutions
Culture: Values & Beliefs Drivers
Decipher the critical issues consumers most want brands to activate on, and best practices that enable brands to win with different growth segments. From environmental concerns to the role of family and traditions, Passion Points, political affiliations, veteran status and more, understand where you have a right to play in messaging and experiences to drive more authentic connections.
We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by the Collage Group team, and the thought leadership and partnership of each and every staff member.”
Kathy Dini James
Meta
Frequently Asked Questions
Incorporating cultural drivers into consumer behavior tracking provides a nuanced understanding of the motivations behind consumer actions. Collage Group’s Cultural Intelligence Engine uncovers the “why” behind consumer behaviors, enabling brands to connect authentically with diverse audiences. This allows companies to anticipate and predict shifts in consumer behavior sooner, both enabling smarter spend and cutting wasted spend.
Collage Group surpasses generic trackers by providing AI-powered tools and research platforms that deliver deep insights into consumer behavior across various cultural segments, providing brands with curated, actionable insights to fuel brand growth. Our proprietary Cultural Intelligence Engine synthesizes over 26 billion data points, providing brand-specific and actionable cultural insights that are updated and re-published weekly, facilitating real-time strategy development and decision-making.
Collage has noted three key micro-shifts of importance in 2025:
- Gender‑fluid beauty matters to consumers, particularly Gen Z, as they seek inclusive and purpose-driven environments that reflect their diverse identities and values.
- Consumers are moving to value-driven snacking, as they search for more affordable brands, with many shifting to private labels and less expensive options, which underscores the importance of offering value-driven strategies.
- Co-created flavors can foster deeper connections with diverse audiences, allowing brands to prioritize unique flavor experiences that resonate with today’s pop culture savvy consumers.
The Halo Effect framework describes how marketing campaigns that use cultural specifics can appeal to out-of-culture observers, leading to broader audience engagement. By targeting one segment authentically, brands can achieve a positive impact on mainstream consumers not included in the original target segment, resulting in an average 1.8× ROI. Even consumers beyond the target segment recognize and appreciate culturally authentic marketing.
Intersectional growth segments combine multiple identities—such as race, gender, and generation—revealing rich cultural nuance and influence. These consumers often lead behavior shifts and trend adoption. Engaging them authentically enables brands to uncover deeper motivations, spark innovation, and generate broader impact through the Halo Effect.
Spark delivers cultural insights across key segments—Hispanic, Black, Asian, Gen Z, and LGBTQ+—to fuel inclusive storytelling. Fluen.ci, by contrast, quantifies brand performance across those segments with metrics like the Cultural Fluency Quotient (CFQ), enabling marketers to track resonance, optimize strategy, and drive measurable growth.