Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is reshaping how businesses operate—but consumer trust hasn’t caught up. To bridge that gap, leaders must design AI strategies that are deeply attuned to the values of diverse segments.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
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New Gen Alpha Trends
Gen Alpha is redefining how brands connect with today’s consumers. Born after 2013, this 44-million-strong generation is already shaping household purchases, media habits, and brand perception in powerful ways.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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Gen X and Food: The Quiet Powerhouse Your Brand Can’t Ignore
77% of Gen X prefer to eat at home. Explore how their food habits reflect deeper values and reveal major opportunities for brand engagement.
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Building Trust across Generations in Home Care
Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.
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Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
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Gen Z Is Driving a New Automotive Future
Gen Z is transforming car ownership and mobility expectations. Explore how brands can adapt to their digital-first, purpose-driven mindset.
Multicultural
Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?
Collage reveals how insurance brands can rebuild consumer trust with 2 key strategies & real-world brand examples.
Generations
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving…
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group