The Essentials of Gen Z and Millennial Marketing

Collage Group helps marketers unleash the power of culture to drive brand growth.

Our 2019 Essentials of Gen Z and Millennial Marketing lies at the core of our mission, deep diving into the essentials of generational marketing. Use this must-have material to stay up-to-date and gain a 360 degree view of the youth space that brands must understand and activate on in order to maintain and grow market share.

Collage Group helps brands understand young consumers with our all-encompassing Essentials of Gen Z and Millennial Marketing series. The two studies in this series comprise foundational content in Collage Group’s research library. Each study focuses on one of the major generational segments in the U.S. and consists of four individual presentations that provide in-depth data and analyses to help marketers make culturally sound and informed marketing decisions. The content of the presentations is as follows:

1. Breakdown of the segment’s population demographics, household demographics, education, and economic opportunity
2. Details related to how the segment scores on our six cultural attributes and an exploration of several relevant group traits
3. Overview of the segment’s media habits and preferences
4. Overview of the segment’s passion points (coming soon)

Want more on multicultural demographics?  Explore the most comprehensive view ever assembled on multicultural Americans, covering spending patterns, group traits, passion points and media consumption patterns.