Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Latest Blog Articles
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4 Steps to Authentically Engage the LGBTQ+ Community
To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside chat with our member brand Paramount to dive deeper into authentic brand engagements.
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Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to fuel brand growth with Black consumers through meaningful cultural occasions—during and beyond Juneteenth.
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Top Brands for LGBTQ+ Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
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Harnessing Brand Love for Sustained Growth and Success
In our latest blog, we dive into how understanding and leveraging Brand Love can elevate your marketing strategies, create meaningful consumer connections, and boost your competitive edge.
Multicultural
Deepen your understanding and identify natural and effective ways to fuel brand growth with Black consumers through meaningful cultural occasions—during…
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for…
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the…
Generations
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates…
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act…
LGBTQ+
To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside…
Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights…
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles…
Gender
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women…
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…