Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
Learn MoreLatest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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Score Big with NFL’s Growing Fanbase
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
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Scaling Back DEI Could Cost You Up to One-third of Your Consumers
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
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Cultural Fluency Imperative Infographic
Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.
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Engage Consumers across Key Life Stages: Financial Services
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having a baby, starting a new job, and retiring.
Multicultural
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.
Generations
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having…
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape, supported by the latest Census…
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time. Join the…
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time. Join the…
Discover Collage's new Growth Solutions that allow marketers to future-proof their brand by discovering and understanding consumer segments that can…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time. Join the…
Discover Collage's new Growth Solutions that allow marketers to future-proof their brand by discovering and understanding consumer segments that can…
Our predictions for 2025 offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity.
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group