Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
Learn MoreLatest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
When the economy shows signs of strain, the instinctive reaction in many boardrooms is to cut back—often starting with marketing budgets and authenticity. But this knee-jerk approach risks doing long-term harm.
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Edible Experiences: Flavors and Textures
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion
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The Grooming Shift in Modern Masculinity: A Guide to Engaging Young Multicultural Men through Skincare and Fragrances
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and…
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The Road Ahead: Gen Z’s Impact on Auto
Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.
Multicultural
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Generations
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having…
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group