Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
Learn MoreLatest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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Amplify Black Americans’ Cultural Influence to Ignite Trust
Black consumers are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
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Gen Z and Millennials Are Rewriting the Parenting Playbook
From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and Millennial parents…
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Strengthening Impact Through Shared Values and Inclusive Campaigns
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across race, ethnicity, and generations, and identifying key sentiments and effective Inclusive Marketing 3.0 strategies to…
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Boomers Aren’t Slowing Down—They’re Shifting Gears
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Multicultural
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Generations
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having…
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions and case studies in this whitepaper that you can use…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions and case studies in this whitepaper that you can use…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group