Who We Are
What Gets Us Up in the Morning
We are a creative, analytical, diverse, hardworking and fun-loving bunch.
We are curious and passionate people who believe that powerful ideas, analysis and insights can lead to major change in our member companies.
We believe that the shifting American demographic landscape is generating a new collage of consumer behaviors and patterns.
We are inspired by the possibilities of this moment and the opportunity to help organizations unlock their cultural capacity, by relentlessly seeking out the predictive insights and brand impact that no one else can see.
A Long-Time Minority-Owned Business
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). NMSDC defines a minority-owned business as “a for-profit enterprise, regardless of size, that is physically located in the United States or its trusted territories, which is owned, operated and controlled by minority group members.”
The NMSDC certification is considered the platinum standard in supplier diversity, and we’re pleased to have received this esteemed recognition. As a small business with a NMSDC MBE certification, we take pride in partnering with businesses who are looking to build long-term relationships with a trusted minority-owned business.
Partnering with organizations that maintain this certification is important to many businesses as you look to support and engage the multicultural community. We recognize, appreciate and value that attribute. Download a copy of our certificate (CR25782) and contact us for more information.
The Meaning Behind our Logo
Collage’s new logo builds on our heritage of culture and insights, while taking us into the future as the only cultural intelligence engine providing unparalleled depth of insight to help you succeed. As we enter this more vibrant, tech-driven future, culture remains at our core – visually and functionally. From there, clean, connected concentric C’s represent the connection of 26 billion primary data points to tell a deeper story about consumers’ values, desires, goals, interests and more.
David Wellisch, CEO & Co-Founder
David is co-founder and CEO of Collage Group, previously known as the Latinum Network. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 300 brands in across 12 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of diverse consumer insights and marketing strategies.
Prior to Collage Group, he was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties.
Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently, he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids and currently lives in DC.
David Evans, Chief Insights Officer
David serves as the Chief Insights Officer responsible for content, data science and innovation. He is passionate about creating the critical insights that can transform the fortunes of our members, informing how we create an unparalleled member experience with our products and build great places to work.
Before joining Collage Group in 2018, David served in a variety of senior roles in data, analytics and syndicated research organizations, including Cushman & Wakefield as Strategic Advisor, CoStar Group as Vice President of Research and the White House where he founded the Office of Executive Councils in 2011. From 1998 to 2009, he worked at the Corporate Executive Board (now Gartner), serving ultimately as Chief Researcher for a $100 million division covering eight major business units.
David holds a Diploma (M.Arch equivalent) from the Architectural Association in London and an M.B.A. from Georgetown University’s McDonough School of Business. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London to American and Canadian parents. He lives in Bethesda with his wife Juliette Searight and youngest Generation Alpha daughter, while avidly following his older Generation Z daughter’s journey to adulthood in Halifax, Nova Scotia.
Pinkie Gunderia, Chief Financial Officer
Pinkie oversees the companywide accounting, finance and budgeting functions, and leads Collage Group’s forward-looking financial strategy to manage the company’s continued hyper-growth. She is a seasoned financial executive with 20 years of experience spanning finance, audit, tax and consulting across various industries.
Prior to joining Collage Group, Pinkie was the Senior Vice President of Finance and Legal at CB Insights, a New-York-based technology insights platform. As their financial leader, she played a critical role in managing acceleration, scaling effectively to meet changing business demands. Her forward-looking financial strategy along with cash management allowed the company to achieve year-over-year double-digit sales growth while delivering a profitable bottom line.
Gregory Cypes, Chief Product & Technology Officer
Gregory Cypes serves as the Chief Product and Technology Officer, overseeing Collage Group’s cutting-edge Cultural Intelligence platform which houses proprietary diverse consumer insights, data, tools and best practices. With more than two decades of experience in the tech industry, he is a proven expert with an impressive history of building and optimizing products that bridge the gap between brands and consumers.
Before joining the Collage Group family, Greg led product and engineering teams at three venture-backed high-growth companies. He began his technology career in lead technical roles for AOL Instant Messenger (AIM) and ICQ product suites. His expertise in building and developing large scale solutions for both consumers and for Fortune 500 clients has pioneered next-generation communication. Greg has positioned and enabled both individuals and groups to better connect, share and market their brands across multiple channels.
Greg is a native Marylander who now resides in Potomac, MD with his wife and two daughters.
Elizabeth Jackson, Chief Marketing Officer
Elizabeth Jackson is Collage Group’s first Chief Marketing Officer. She is a dynamic executive, entrepreneur and seasoned CMO with more than 30 years of experience building brands, driving lead generation through content and digital service delivery, and expanding into new verticals/markets to accelerate shareholder value. In her role at Collage Group, she leads brand development and growth initiatives as the company continues to invest in its data assets, best-in-class products and deep and actionable insights.
Elizabeth began her marketing career at Procter & Gamble and Campbell Soup Company. She has run global businesses with P&L responsibility across a range of industries including CPG, food/beverage, durable goods, baby tech, ad tech, SaaS, mobile connectivity and health tech. Elizabeth brings a passion for research, data and insights, having run her own marketing consulting firm for clients including Gillette, VF Corporation, Church & Dwight, Energizer, Playtex, Timex and Dunkin Brands. For more than 12 years, Elizabeth has been CMO and head of strategy for CEO-founded public companies and VC-backed start-ups, including Summer Infant, Hook Logic (sold to Criteo), DOTS Technology and KVH.
Elizabeth graduated from Princeton (B.A.) and INSEAD (M.B.A.) in France. Originally from Michigan (and always a Red Wings & Lions fan!), she currently lives in Portsmouth, Rhode Island and is married 30 years to her college sweetheart–a veteran who served with the U.S. Army in Afghanistan. They have 3 Gen Z adult children.
Zekeera Belton, Vice President of Client Services
As Vice President of Client Services, Zekeera leads the team that ensures clients are extracting optimal value from the partnership. Zekeera and her team act as an extension of member teams focused on fostering deep relationships and leveraging the full set of Collage capabilities to address client challenges.
She is a results-driven marketing and communications professional with more than 15 years of experience developing and executing private and public (government) sector campaigns and programs. Prior to Collage, Zekeera served as a Marketing Director for Penn, Good & Associates, a Marketing Services Consulting firm located in Washington, DC. In previous years, she was a consultant at MarketBridge, a management consulting firm, leading sales and marketing optimization engagements for global corporates such as IBM, Microsoft, SAP and others.
Zekeera holds a B.S. in Business Administration, with a double concentration in Finance and Management, from Georgetown University’s McDonough School of Business. She is originally from New York City and now lives in Southern Maryland. In her spare time you may find her playing pick-up basketball, flag football or hosting social gatherings in the DC area.