Learn more about why the world’s iconic brands turn to Collage Group for diverse consumer insights and best practices to drive brand growth.
Access Collage Group’s first-ever CMO Playbook 6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency, featuring a Brand & Business Report Card so you and your team can measure KPIs and act on them, and use cases of how you can leverage culture to drive business impact
Culturally fluent brands have an improved brand reputation, foster customer loyalty, drive superior success in Multicultural markets, and receive higher returns on investment for their marketing efforts.
In today’s era of increasing cultural diversity, consumer research professionals play a crucial role in unlocking the full potential of Multicultural marketing. They empower marketers to create impactful campaigns that resonate with diverse audiences and drive business growth.
The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience, and race, ethnicity and sexuality are increasingly important to people’s identities. The drive toward inclusivity is essential if marketers want to authentically engage consumer culture—and to do so, they must get their terminology right.
