White Papers

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Marketing Strategies to Reach, Connect, & Grow With Veterans

This whitepaper provides actionable marketing strategies to effectively engage with Veterans, by better understanding their cultural traits, media habits, and specific purchase drivers.

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How Brands Can Grow with Black Gen X Consumers

Understanding the unique cultural attitudes of Black Gen X, such as: honesty, optimism, deference, and curiosity, is essential for marketers to effectively engage with this influential group.

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Best Practices for Marketing to Gen Z: Understanding Collective Individuality: Unified in Uniqueness

As Gen Z matures and enters the marketplace, their collective spending power is projected to reach trillions of dollars. However, to effectively tap into this burgeoning economic force, brands must recognize that Gen Z is not a monolithic group.

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Leveraging Unique Insights of Black Gen Z Consumers To Drive Brand Love and Revenue

The emergence of Black Gen Z as a distinct consumer segment has captured the attention of brands and marketers alike. With a strong desire for authenticity and a deep sense of community, Black Gen Z consumers are reshaping the marketplace and setting new standards for brand engagement.

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6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency

Access Collage Group’s first-ever CMO Playbook 6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency, featuring a Brand & Business Report Card so you and your team can measure KPIs and act on them, and use cases of how you can leverage culture to drive business impact

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Cultural Fluency Roadmap: 4 Steps to Win in Multicultural America

Culturally fluent brands have an improved brand reputation, foster customer loyalty, drive superior success in Multicultural markets, and receive higher returns on investment for their marketing efforts.

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Aligning Multicultural Marketing to the Evolution of the American Consumer

In today’s era of increasing cultural diversity, consumer research professionals play a crucial role in unlocking the full potential of Multicultural marketing. They empower marketers to create impactful campaigns that resonate with diverse audiences and drive business growth.

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Understanding & Embracing Consumer Identity: Multicultural & LGBTQ+ Terminology

The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience, and race, ethnicity and sexuality are increasingly important to people’s identities. The drive toward inclusivity is essential if marketers want to authentically engage consumer culture—and to do so, they must get their terminology right.

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Best Practices to Optimize Beauty Care Shopping Experiences for Diverse Consumers

Beauty care purchase drivers by Gen Alpha, Gen Z, Hispanic, and LGBTQ+ are changing rapidly. Is your brand creating holistic shopping experiences for your growth segments?  Access the best practices to appeal to diverse segments in beauty, so you can drive revenue growth and futureproof your brand.