White Papers
Learn more about why the world’s iconic brands turn to Collage Group for diverse consumer insights and best practices to drive brand growth.
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Winning Strategies for Reaching & Resonating with Lower Income Shoppers
Understanding the unique characteristics and behaviors of Lower Income Shoppers will enable brands to foster connections, drive loyalty, and ultimately enhance business performance within this key growth segment.
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Bridging the Gap: Unlocking New Audience Insights for Media Efficiency
Marketers are facing rising pressure to reduce wasted media dollars and turn around low-ROI campaigns. This white paper details how cultural intelligence is the key to achieving a stronger ROI.
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The Top 10 Insights Brands Must Leverage to Drive Growth in a Changing America
Consumers are evolving at lightning speed, driven by cultural, political, demographic, and generational shifts that brands must navigate to stay relevant.
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Marketing Strategies to Reach, Connect, & Grow With Veterans
This white paper provides actionable marketing strategies to effectively engage with Veterans, by better understanding their cultural traits, media habits, and specific purchase drivers.
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How Brands Can Grow with Black Gen X Consumers
Understanding the unique cultural attitudes of Black Gen X, such as: honesty, optimism, deference, and curiosity, is essential for marketers to effectively engage with this influential group.
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Best Practices for Marketing to Gen Z: Understanding Collective Individuality
As Gen Z matures and enters the marketplace, their collective spending power is projected to reach trillions of dollars.
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Leveraging Unique Insights of Black Gen Z Consumers To Drive Brand Love and Revenue
With a strong desire for authenticity and a deep sense of community, Black Gen Z consumers are reshaping the marketplace and setting new standards for brand engagement.
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6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency
Access Collage Group’s first-ever CMO Playbook 6 Key Drivers to Grow Brand Value and Revenue through Cultural Fluency.
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Cultural Fluency Roadmap: 4 Steps to Win in Multicultural America
Culturally fluent brands have an improved brand reputation, foster customer loyalty, drive superior success in Multicultural markets, and receive higher returns on investment for their marketing efforts.
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Aligning Multicultural Marketing to the Evolution of the American Consumer
In today’s era of increasing cultural diversity, consumer research professionals play a crucial role in unlocking the full potential of Multicultural marketing.
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Understanding & Embracing Consumer Identity: Multicultural & LGBTQ+ Terminology
The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience.
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Best Practices to Optimize Beauty Care Shopping Experiences for Diverse Consumers
Beauty care purchase drivers by Gen Alpha, Gen Z, Hispanic, and LGBTQ+ are changing rapidly. Access the best practices to appeal to diverse segments in beauty, so you can drive revenue growth and futureproof your brand.