Consumer Insights

Multicultural

Understand the core beliefs and values of multicultural consumers to authentically connect across segments and drive brand growth. More than 140M multicultural consumers represent 65%+ of all U.S. expenditure growth.

Multicultural Segments

Dive deep and explore intersectionality across these growth consumers.

Understand Your Consumers

Leverage the right data, tools and insights to identify your core and growth consumers, along with the “why” that drives their behaviors and purchase decisions.

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Discover how to connect with multicultural audiences with an excerpt of our Multicultural Terminology research.

Multicultural Consumer Insights

Amplify Black Americans’ Cultural Influence to Ignite Trust

Black consumers are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
Strengthening Impact Through Shared Values and Inclusive Campaigns

Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Consumer Reactions to Tariffs and Price Increases

A recent survey by Collage explores how tariffs and rising prices are influencing consumer behavior and perceptions.

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Products & Services

  • Why Culture Matters

    Top brands secure their competitive advantage by developing deep, data-driven cultural fluency to uncover the “why” behind consumer behavior.

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  • Cultural Intelligence Engine

    Only Collage fuses 26 billion consumer, brand and industry data points with the power of AI to provide unparalleled depth of cultural insights on the why behind purchase intent.

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  • Custom Solutions

    Develop the brand strategy and proprietary consumer insights you need to compete and win with today's diverse consumers.

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