Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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industry insights

Alcoholic Beverages

Leverage Collage’s cultural intelligence engine to understand and connect with diverse consumers of alcoholic beverages, including 21+ Gen Z, Millennials, Gen X and Boomers. Discover deep consumer, brand and industry insights into the values and behaviors behind consumers’ alcoholic beverage choices, so you can drive Brand Love and revenue growth.

Example Alcoholic beverages customers

We are very fortunate to be partners and to work alongside Collage. From internal meetings about terminology, and multicultural understanding, and keeping our focus, to very specific tailored programs and research they’ve conducted for us, Collage has been integral to Pernod Ricard’s multicultural journey.”

executive, pernod ricard

Case Studies

Colorful arrangement of three alcoholic drinks on a bar

Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers

The alcoholic beverage company incorporated Collage data and insights on Millennial and Gen Z consumers into their creative strategy to…

Several bottles of alcohol on a bar

Built a Product Roadmap with Black Consumer Wine & Spirit Preferences

A global alcoholic beverage company used cultural insights to increase brand favorability among Black consumers across its entire brand portfolio.

More Case Studies

Alcoholic Beverages Category Essentials

Discover what drives diverse consumers of alcoholic beverages with this industry-tailored excerpt of Category Essentials. Then, download the full report for all the latest developments on consumer concerns, atmosphere and influencer recommendations.

Solutions for Business Impact

Alcoholic Beverages Insights

Leverage Gen Z Trends for Brand & Business Impact

Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect…

The Dry January Hangover

Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.

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Products & Services

Why Culture Matters

Top brands secure their competitive advantage by developing deep, data-driven cultural fluency to uncover the “why” behind consumer behavior.

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Cultural Intelligence Engine

Only Collage fuses 26 billion consumer, brand and industry data points to provide unparalleled depth of cultural insights on the why behind purchase intent.

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Custom Solutions

Develop the brand strategy and proprietary consumer insights you need to compete and win with today's diverse consumers.

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