industry insights

Alcoholic Beverages

Leverage Collage’s cultural intelligence engine to understand and connect with diverse consumers of alcoholic beverages, including 21+ Gen Z, Millennials, Gen X and Boomers. Discover deep consumer, brand and industry insights into the values and behaviors behind consumers’ alcoholic beverage choices, so you can drive Brand Love and revenue growth. 

Example Alcoholic beverages customers

We are very fortunate to be partners and to work alongside Collage. From internal meetings about terminology, and multicultural understanding, and keeping our focus, to very specific tailored programs and research they’ve conducted for us, Collage has been integral to Pernod Ricard’s multicultural journey.”

executive, pernod ricard

Case Studies

Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers

Solution Collage Group developed a Cultural Fluency Roadmap to guide the brand in achieving their business objectives. This included:

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Built a Product Roadmap with Black Consumer Wine & Spirit Preferences

Global Wine & Spirits Company with $5 Billion Revenue Learn how the world’s leading brands are applying Collage Group’s consumer…

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Alcoholic Beverages Category Essentials

Discover what drives diverse consumers of alcoholic beverages with this industry-tailored excerpt of Category Essentials. Then, download the full report for all the latest developments on consumer concerns, atmosphere and influencer recommendations.

Solutions for Business Impact

Alcoholic Beverages Insights

Leverage Gen Z Trends for Brand & Business Impact

Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect…
The Dry January Hangover

Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
Five Consumer Insights for Cinco de Mayo

Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the…

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Products & Services

  • Why Culture Matters

    Top brands secure their competitive advantage by developing deep, data-driven cultural fluency to uncover the “why” behind consumer behavior.

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    Only Collage fuses 26 billion consumer, brand and industry data points to provide unparalleled depth of cultural insights on the why behind purchase intent.

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    Develop the brand strategy and proprietary consumer insights you need to compete and win with today's diverse consumers.

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