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As brands reassess their DEI commitments, those that stay consistent in their values—and adapt strategically when needed—will earn trust and drive long-term growth.
Understanding when consumers are making key life decisions is just as important as knowing who they are.
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.