Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Insights Scoop

Top Brands for Gen Z Consumers: Learnings, Activations and More

David Evans — Chief Insights Officer

CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.

CultureRate:Brand provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the Cultural Fluency of their brands. Cultural Fluency is crucial to future growth as American consumers, especially the younger generations, become more responsive to multicultural themes, representation, and stories.

Fill out the form to download the report to see the Top 10 Culturally Fluent Brands for Gen Z consumers.

Gen Z is an important and dynamic U.S. consumer cohort. Their population is aging up into careers and their economic power is growing. So, brands must step up their engagement of this influential (and not-so-young-anymore) consumer group to grow with them into adulthood. Discover additional insights in our latest Gen Z consumer research, available now.

At Collage, we measure Cultural Fluency by gauging consumer sentiment across 6 key dimensions: Relevance, Fit, Trust, Memories, Advocacy and Values. These dimensions are weighed and combined to create the Brand Cultural Fluency Quotient (B-CFQ) score. The B-CFQ score gives members crucial insights into their brand’s resonance across different consumer segments, as well as where to focus strategies on improvement.

In this report, we analyzed a total of 278 brands tested in 2022 and reported the top 10 most Culturally Fluent brands by their average B-CFQ scores among Gen Z consumers. A select list of top-ranking brands that resonate well with these young consumers provided the foundation for four case studies from YouTube, Walmart, Disney and Visa to showcase how to best connect with younger generations.

Members can use this report as a benchmark to compare to and learn from top performing brands for Gen Z and Millennials. Contact us today to learn how you can gain access to the full research and more in our world-class Cultural Intelligence Platform.

David serves as the Chief Insights Officer responsible for all syndicated content, cultural strategy, thought leadership, and the intellectual frameworks that establish Collage as the leader in cultural intelligence. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. In his spare time, David bikes and swims to burn off the calories from his passion for cooking slow roasted pork dishes and many others.

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