Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

Insights Scoop

Engage LGBTQ+ Gen Z with Intersectional Group Traits

Jill Rosenfeld — Associate Director, Cultural Insights

Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.

LGBTQ+ Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands must better understand this intersectional consumer group to effectively engage with them through their marketing and advertising.

Fill out the form for an excerpt from Drive Brand Relevance with LGBTQ+ Gen Z Intersectional Cultural Traits.

Our new study explores three areas of our consumer fundamentals research: demographics, identity, and Group Traits to help your brand authentically connect with LGBTQ+ Gen Z Americans.

Discover key insights and action steps below.

Key Finding #1: Burdened

LGBTQ+ Gen Zers struggle to meet external and internal expectations while embracing their true self in the face of adversity.

Lighten their burden by creating safe spaces, facilitating community-building, and combating stereotypes and discrimination in brand actions and storytelling.

Key Finding #2: Spirited

Despite their burdens, this is a joyful and creative community of people who refuse to hide their true selves, despite all the pressures they are under.

Do This

Showcase LGBTQ+ Gen Zers’ joy and celebrate them for the accomplishment of simply living their lives openly and proudly. Reflect these themes in your advertising and brand messaging.

Collage Group membership offers unique and valuable benefits that will help you unleash the power of culture to drive brand growth. As a member, you will tap into a diverse range of consumers, allowing you to expand your reach and increase your market share. By leveraging the power of membership, you can connect with customers from all walks of life and build long-lasting relationships that drive sales and growth.

Contact us today for additional information on how you can access the full insights and additional research on how to connect with and engage LGBTQ+ Gen Z Americans.

Ready to Get Started?

Ready to schedule time for a demo?

Looking for more information?