Generations
Access the tools and insights you need to drive growth with all generational segments: Gen Z, Millennials, Gen X and Boomers. Generational shifts are transforming the consumer landscape. More than 50% of Gen Z is multicultural — 33% identify as LGBTQ+ — and they reward brands that celebrate individualism and inclusion.

Generations Segments
Access the tools and insights you need to drive growth with all adult generational segments: Gen Z, Millennials, Gen X and Boomers. Visit Parents & Kids to explore Gen Alpha.
Download a Sample
Learn how to connect with the largest generation in history – Gen Z.

Generations Consumer Insights

When the economy shows signs of strain, the instinctive reaction in many boardrooms is to cut back—often starting with marketing…

Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This…

Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.