Generations
Access the tools and insights you need to drive growth with all generational segments: Gen Z, Millennials, Gen X and Boomers. Generational shifts are transforming the consumer landscape. More than 50% of Gen Z is multicultural — 33% identify as LGBTQ+ — and they reward brands that celebrate individualism and inclusion.

Generations Segments
Access the tools and insights you need to drive growth with all adult generational segments: Gen Z, Millennials, Gen X and Boomers. Visit Parents & Kids to explore Gen Alpha.
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Learn how to connect with the largest generation in history – Gen Z.

Generations Consumer Insights

Generative AI is reshaping marketing, but not all consumers are sold. Here is how to win over high-growth segments, including…

In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage…

From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect,…