Author: Bryan Miller
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Four Steps to Win Parents of America’s Diverse Teenagers
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
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The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
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Captivate Parents of Kids Under 5 through Marketing
Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
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5 Key Findings on American Parents
Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.
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Connect with America’s Diverse Parents
Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it’s crucial to understand these individuals and how they’re raising their children.
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The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.