Author: David Wellisch

david-wellisch

David Wellisch

CEO & Co-Founder

David Wellisch is CEO & Co-Founder of Collage Group, the leading source of cultural intelligence about diverse consumers. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 300 brands in across 12 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of diverse consumer insights and marketing strategies.

Collage and Publicis Media to Co-Host 2024 Annual Cultural Fluency Summit in NYC, Oct. 9

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

Q2 Product Round-up: Features and Insights for Depth of Understanding and Actionability

David Wellisch

As part of transforming Collage into the only cultural intelligence engine that fuses consumer, brand and industry insights, we focused on developing new features that drive meaningful engagement and actionable insights.

Explore How Your Brand Stacks Up Against Your Competitors & Category

David Wellisch

Check out our new Head-to-Head brand dashboard in fluen.ci, which can be pre-loaded with a thousand brands. View these brands side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!

Black History Month 2024: Insights for Authentic Engagement & Empowerment

David Wellisch

Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.

How Cultural Fluency Wins in a Polarized America

David Wellisch

CMO’s from Hyundai, NFL and Translation + United Masters weigh in at Collage Group and Disney Advertising’s 2023 Cultural Fluency Summit.

Collage Group Launches New Software Solution, fluen.ci, Offering Instant Access to Brand-Specific Cultural Insights

David Wellisch

Collage Group launches an all-new, AI-powered SaaS application, fluen.ci, to give marketing and insights professionals access to deep insights grounded in 12+ years of research.

Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round

David Wellisch

Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.

Standing Strong: Supporting LGBTQ+ Consumers During Pride Month and Year Round​

David Wellisch

Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.

QRCA Views: David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America

David Wellisch

When studying the demographics of the country, you see that all the growth is being driven by diverse America.

Collage Group Recognized Among Fastest-Growing Private Companies

David Wellisch

I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.