Author: David Wellisch

David Wellisch

CEO & Co-Founder

David Wellisch is CEO & Co-Founder of Collage Group, the leading source of cultural intelligence about diverse consumers. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 300 brands in across 12 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of diverse consumer insights and marketing strategies.

Driving Brand Growth: Overcoming Polarization with Cultural Intelligence

David Wellisch

Marketing Leaders from PepsiCo, Comcast, and Diageo discuss insights for growth at Collage and Publicis Media’s 2024 Cultural Fluency Summit.

Collage and Publicis Media Co-Host Cultural Fluency Summit

David Wellisch

An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.

Multicultural Gen Z business people around a conference table

Product Features and Insights for Depth and Actionability

David Wellisch

Transforming Collage into the only cultural intelligence engine that fuses consumer, brand and industry insights focused on developing new features.

Explore How Your Brand Stacks Up Against Your Competitors & Category

David Wellisch

Check out our new Head-to-Head brand dashboard in fluen.ci, which can be pre-loaded with a thousand brands. View these brands side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!

Black History Month 2024: Insights for Authentic Engagement & Empowerment

David Wellisch

Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.