Author: David Wellisch

david-wellisch

David Wellisch

CEO & Co-Founder

David Wellisch is CEO & Co-Founder of Collage Group, the leading source of cultural intelligence about diverse consumers. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 300 brands in across 12 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of diverse consumer insights and marketing strategies.

David Wellisch on Why Cultural Fluency Wins Multicultural America

David Wellisch

When studying the demographics of the country, you see that all the growth is being driven by diverse America.

Collage Group Recognized Among Fastest-Growing Private Companies

David Wellisch

I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.

Winning Brands Don’t Compromise Their Focus on Diverse Consumers

David Wellisch

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

Start 2023 Strong with New Diverse Consumer Insights

David Wellisch

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

Authentically Engage Multicultural America Now

David Wellisch

Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.

Collage Group Raises $25M to Boost Diverse Consumer Engagement

David Wellisch

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Start 2022 Strong with New Diverse Consumer Insights

David Wellisch

More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?

Essentials of Millennial Consumers, 2021

David Wellisch

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

Essentials of Gen X Consumers

David Wellisch

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

How Consumers Across Generations Celebrate Halloween

David Wellisch

Learn how consumers across generational segments interact with and celebrate Halloween.