Author: David Evans

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David Evans

Chief Insights Officer

David serves as the Chief Insights Officer responsible for all syndicated content, cultural strategy, thought leadership, and the intellectual frameworks that establish Collage as the leader in cultural intelligence. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. In his spare time, David bikes and swims to burn off the calories from his passion for cooking slow roasted pork dishes and many others.

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.

The Top 10 Insights Brands Must Leverage to Drive Growth in a Changing America

David Evans

As we approach the final holiday season of 2024, we’ve curated the ultimate gift for your strategy toolkit: a collection of the year’s most impactful consumer insights. These insights, drawn from our most downloaded and shared content, reveal the cultural, demographic, and generational forces shaping the marketplace—and how your brand can capitalize on them. This […]

 View of New York City over water

Reimagining Inclusive Marketing to Drive Growth

David Evans

On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth

 Nighttime view of New York City over the water

Drive Growth: Lean into Day-to-Day Consumer Experiences

David Evans

Cultural Fluency Summit Promises to Guide Brands to Unify Consumers According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit on Wednesday, Oct. 9 in NYC, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show […]

 Laughing group of multicultural Gen Z

How Halo Effects Help Brands Win with Cultural Relevance

David Evans

Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream

 Gen Z black family, mom dad and two young daughters

U.S. Census: Country of Origin Increases in Importance

David Evans

Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.

Activate Your Brand on Juneteenth to Empower Black Consumers

David Evans

Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.

Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)

David Evans

Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.

Navigate Polarizing Emotions and Decision-Making in American Consumers

David Evans

Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.

Why Culture Matters

David Evans

Understanding cultural expressions and origins unlocks the most powerful motivators of consumer behavior.