Author: David Evans
David Evans
Chief Insights Officer
The Top 10 Insights Brands Must Leverage to Drive Growth in a Changing America
As we approach the final holiday season of 2024, we’ve curated the ultimate gift for your strategy toolkit: a collection of the year’s most impactful consumer insights. These insights, drawn from our most downloaded and shared content, reveal the cultural, demographic, and generational forces shaping the marketplace—and how your brand can capitalize on them. This […]
Collage Cultural Fluency Summit: Reimagining Inclusive Marketing to Drive Growth – Collage Group
On October 9th, Collage is hosting its annual Cultural Fluency Summit where it will unveil new America Now: Reimagining Inclusive Marketing to Drive Growth
Drive Growth in 2025: Reimagine Inclusion & Relate to the Day-to-Day Consumer Experience
Cultural Fluency Summit Promises to Guide Brands to Unify Consumers According to a first look at our flagship annual report, America Now, rolling out at our 2024 Cultural Fluency Summit on Wednesday, Oct. 9 in NYC, consumers are less focused on specific identities purely as a function of representation, than on wanting brands to show […]
How Halo Effects Help Brands Win With Cultural Relevance
Understand what Halo Effects are and how your brand can break the tradeoff between spend that targets diverse segments or intended to appeal to the mainstream
U.S. Census Data Revealed: Country of Origin Will Rise In Importance for Multiculturals
Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.
Activate Your Brand on Juneteenth to Empower Black Consumers
Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.
Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Navigate Polarizing Emotions and Decision-Making in American Consumers
Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.
Why Culture Matters
Understanding cultural expressions and origins unlocks the most powerful motivators of consumer behavior.
The Top Ads for Parents: How to Alter the Path to Purchase
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Parents through our CultureRate:Ad methodology. CultureRate:Ad provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of their ads.