Author: David Evans
David Evans
Chief Insights Officer
Beyond Halftime: Super Bowl Ads Culturally Deconstructed
From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Start 2024 Strong with Our Top 10 Most Popular Insights of 2023
The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands relied on Collage Group’s insights, tools, and expertise to engage and win diverse consumers through it all.
Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.
Unlock the Power of Hispanic Diversity & Growth with Collage Group’s Insights
The latest data from the U.S. Census unveils a significant finding: the rapidly growing diversity of the Hispanic population. Learn more about how Collage Group insights help brands engage the increasingly complex Hispanic segment.
Cultural Fluency Summit: How Brands Can Navigate Polarization to Engage Diverse America
In partnership with Disney Advertising, on Oct. 30, 2023, in NYC, we’ll unveil our annual “America Now” report and much more.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Future-Proof Your Brand with Cultural Fluency
The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period.
How Do Culturally Fluent Brands Approach Pride Month?
At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.