Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Author: David Evans

David Evans

Chief Insights Officer

David serves as the Chief Insights Officer responsible for all syndicated content, cultural strategy, thought leadership, and the intellectual frameworks that establish Collage as the leader in cultural intelligence. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work. In his spare time, David bikes and swims to burn off the calories from his passion for cooking slow roasted pork dishes and many others.

Cultural Fluency: It’s Time to Take Multicultural to the Mainstream

David Evans

Cultural Fluency is an innovative marketing approach for brands to connect with a wide range of culturally distinct segments that make up modern mainstream.

Jumpstart 2023 with the Roadmap of Insights You Need to Thrive

David Evans

Collage Group is excited to carry out our most ambitious plans yet for expanding the depth of our cultural intelligence to America’s diverse consumers in 2023–all centered on helping you thrive in this transformational environment.

Explore Our Most Popular 2022 Consumer Insights

David Evans

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

Top Ads From 2022 That Resonate With Younger Black Consumers

David Evans

We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.

America’s Iconic Brands Most Effective at Winning Hispanic Consumers

David Evans

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.

The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities

David Evans

In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.

Hispanic Americans Leading the Way in Tech Tools and Technology Usage

David Evans

We at Collage Group have new research showing that Hispanic Americans are trendsetters in using technology. As a segment, they are super users of the internet, social media, and tech tools.

CultureRate: Better Target Your Brand While Driving Halo Effects in Ads

David Evans

Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.

Transform Change into Opportunity: 2021 Virtual Members-Only Roundtable

David Evans

Explore how America’s diverse consumers have changed since 2020, specifically amidst unprecedented social and economic upheaval.

Change is Now: A Special Video Presentation

David Evans

For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy.