Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Author: Elizabeth Jackson

Elizabeth Jackson

Chief Marketing Officer

Elizabeth is the Chief Marketing Officer of Collage. Previously, she served as CMO for public and private companies, as well as VC-backed start-ups. Elizabeth champions the voice of customer and is excited to help bring all the incredible insights and actionable expertise of Collage to its customers.

Cultural Cocktails: A Night of Insight, Connection, and Cultural Fluency

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In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage Group hosted Cultural Cocktails, an exclusive evening bringing together a vibrant community of industry professionals who are passionate about cultural insight and inclusive marketing. Attendees connected over drinks, shared experiences, and explored new ideas in an […]

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

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By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

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From top of funnel to conquesting, check out specific actions and case studies in this whitepaper that you can use to drive your brand's growth.

Brand Strategies to Connect with Veterans

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Brands have a unique and powerful opportunity to build authentic connections with the military community.

New: C-Pulse™

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Collage offers a deep dive into trends across diverse consumer segments. Discover new insights and trends from today’s cultural transformation.

Gen Z Case Study: How to Capture +4% Share Before Your Competition Does

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Learn how a leading Food company grew +4% by identifying growth opportunities and activating for action with Gen Z Hispanic consumers.

Black Friday & Cyber Monday Planning

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While shopping for deals these days may be universal, there are specific Gen Z differences that can help you hone your creative direction and messaging.

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Engage Parents and Kids with Gift Giving Insights

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Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.

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2024 Holiday Planning 3 Best Practices

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Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.

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Score Big with Consumers by Leaning into Women’s Sports

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From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.