Author: Elizabeth Jackson

The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
When the economy shows signs of strain, the instinctive reaction in many boardrooms is to cut back—often starting with marketing budgets and authenticity. But this knee-jerk approach risks doing long-term harm.

Cultural Cocktails: A Night of Insight, Connection, and Cultural Fluency
In a rapidly changing marketplace, understanding the cultural shifts shaping consumer behavior is no longer optional—it’s essential. That’s why Collage hosted Cultural Cocktails, an exclusive evening bringing together a vibrant community of industry professionals who are passionate about cultural insight and inclusive marketing. Attendees connected over drinks, shared experiences, and explored new ideas in an intimate, […]

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental Audiences.

Brand Strategies to Connect with Veterans
Brands have a unique and powerful opportunity to build authentic connections with the military community.

New: C-Pulse™
Collage offers a deep dive into trends across diverse consumer segments. Discover new insights and trends from today’s cultural transformation.

Gen Z Case Study: How to Capture +4% Share Before Your Competition Does
Learn how a leading Food company grew +4% by identifying growth opportunities and activating for action with Gen Z Hispanic consumers.

Black Friday & Cyber Monday Planning
While shopping for deals these days may be universal, there are specific Gen Z differences that can help you hone your creative direction and messaging.

Engage Parents and Kids with Gift Giving Insights
Gain key insights on parents’ path to purchase when shopping for kids' gifts to tap into family holidays and occasions.

2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.