Author: Elizandra Granillo
Elizandra Granillo
Senior Analyst, Cultural Insights
Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers
Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.
The Road Ahead: Gen Z’s Impact on Auto
Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.
Win Asian American Drivers Through Reliability & Innovation
Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.
Amplify Black Americans’ Cultural Influence to Ignite Trust
Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.
Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.
The Top Brands for Black Consumers: Leading with Cultural Co-Creation
Learn how leading brands leverage deep insights to create highly compelling omnichannel campaigns that fuel growth with Black consumers.
America Now: Highlighting Inclusion to Drive Growth
Discover insights from our America Now research that teaches brands how to escape the cycle of diminishing returns with the New Inclusive Marketing.
Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Engage Hispanic Consumers: How Culture Shapes Buying Behavior
Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.
Engage Hispanic Consumers with Authentic Marketing
Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.