Author: Elizandra Granillo

elizandra-granillo

Elizandra Granillo

Senior Analyst, Cultural Insights

Elizandra is an Analyst on Collage Group’s Product & Content team. She is a 2020 graduate from San Diego State University where she studied Anthropology. Her previous experience includes ethnographic research across the Tijuana-San Diego Border Region.

Engage Black Consumers: How Authenticity Drives Results

Elizandra Granillo

Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.

Engage Hispanic Consumers: How Culture Shapes Buying Behavior

Elizandra Granillo

Discover Hispanic consumers’ unique perspectives and motivations through their evolving identities and actionable Group Traits with the 2024 updates to our research, now including trended data.

Engage Hispanic Consumers with Authentic Marketing

Elizandra Granillo

Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

The Top Ten Brands for Black Consumers: Insights from CultureRate

Elizandra Granillo

Read below and download our report to see the top 10 culturally fluent brands among Black consumers.

Winter Holidays: Key Insights and What Brands Need To Know

Elizandra Granillo

Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.

Understand and Embrace Multicultural Consumer Media Habits and Channels

Elizandra Granillo

Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.

Holidays & Occasions: Hispanic Heritage Month

Elizandra Granillo

Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.

Understand and Embrace Women’s Passion Points

Elizandra Granillo

Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.

Understand and Embrace Asian Consumer Passion Points

Elizandra Granillo

Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.