Author: Giana Damianos
Giana Damianos
Associate Director, Cultural Insights
Generational Consumer Media Habits: Your Framework to Fuel Brand Love
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Capture Parents (and their Kids) to Drive Brand Love for Decades
Discover your brand's opportunity to lighten parents’ load by providing tools for teaching their kids about culture. Drive Brand Love.
Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights
New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.
Pulse Check on Health in America: Generational Consumers
Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.
Gen Zalpha Tweens: Engage Free Time and State of Play to Accelerate Brand Loyalty
Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Connect with Diverse Parents and Kids on Key Issues and Identity
Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.
Understand and Embrace Generational Consumer Media Habits and Channels
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Millennial Consumers, 2022
Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.