Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

Author: Giana Damianos

Giana Damianos

Associate Director, Cultural Insights

Giana joined Collage in 2019 from Indiana University, where she studied economics, political science and psychology. In her spare time, Giana is getting to know Washington DC and its historic architecture.

Drive Brand Relevance with Parents Consumer Focus

Giana Damianos

Discover Parents’ unique perspectives and motivations through their evolving demographics, complex identities, and actionable Group Traits.

Gen Z and Millennials Are Rewriting the Parenting Playbook

Giana Damianos

From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and Millennial parents are navigating an entirely new landscape—one shaped by social media, choice abundance, and evolving expectations around the “right” way to […]

Boomers Aren’t Slowing Down—They’re Shifting Gears

Giana Damianos

Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.

The Longevity Revolution: Marketing to an Aging and Evolving America

Giana Damianos

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.

Reach Consumers with Insights on Generational Media Habits

Giana Damianos

Learn how Americans across Generations engage with media, including social media, video content, music, and more.

Young Hispanic couple embracing their young daughter

Drive Brand Love with Parents (and their Kids)

Giana Damianos

Discover your brand's opportunity to lighten parents’ load by providing tools for teaching their kids about culture. Drive Brand Love.

Leverage Gen Z Trends for Brand & Business Impact

Giana Damianos

Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.

2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights

Giana Damianos

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.

Pulse Check on Health in America: Generational Consumers

Giana Damianos

Learn how Americans across generations engage with health and wellness, including the impact of finances on health, the growth of holistic wellness and self-care, and the destigmatization of mental health.

Gen Zalpha Tweens: Engage Free Time and State of Play to Accelerate Brand Loyalty

Giana Damianos

Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.