Author: Jack Mackinnon
Jack Mackinnon
Senior Director of Cultural Insights
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
Diwali 2021: What Should My Brand Do?
It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.
Media Consumption Across Gender
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.
Travel & Hospitality: Five Key Insights for Engaging Multicultural Consumer Preferences
As a second pandemic summer comes to an end, many Americans are planning their holiday travel amidst consistent and lasting changes to their preferences and expectations of the travel and hospitality industries.
Multicultural Consumer Media Consumption
Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.
Top CultureRate Scores Reveal Category Insights
Top CultureRate Ad and Brand scores reveal both top-performers and provide crucial context for category-wide Cultural Fluency.
How Consumers Across Generations Celebrate Mother’s Day
Mother’s Day presents ample opportunity for brands to connect authentically with consumers across generations. Collage Group’s Holidays & Occasions research provides insights on a wide scope of important events that occur throughout the year.
Key Consumer Insights on Black History Month
Black History Month is one occasion brands need to understand to fully capture diverse America’s attention.