Author: Jenny Wolski

jenny-wolski

Jenny Wolski

Research Manager

Jenny Wolski is a Research Manager on Collage Group's Cultural Insights team, specializing in Multicultural research. With a background in Statistics and Sociology from The George Washington University, she empowers brands to connect authentically through culturally nuanced, actionable insights.

Pulse Check on Health in America: Multicultural Consumers

Jenny Wolski

Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.

The Top Ads for Hispanic Consumers: Analysis from CultureRate:Ad

Jenny Wolski

Read below and download our report to see the top culturally fluent ads among Hispanic consumers.

Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences

Jenny Wolski

Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.

Engage Black Gen Z with Intersectional Group Traits

Jenny Wolski

Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.

Pulse Check on Multicultural Health & Wellness

Jenny Wolski

Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America

Jenny Wolski

Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.

Connect with Black Americans through Holidays & Occasions

Jenny Wolski

Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more.

The Top Ten Brands for Asian American Consumers: Insights from CultureRate

Jenny Wolski

Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.

Juneteenth 2023: What Should My Brand Do?

Jenny Wolski

It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.

Drive Brand Relevance with Black Consumer Essentials: Insights for Black Consumer Engagement

Jenny Wolski

Collage Group’s presentation, Drive Brand Relevance with Black Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.