Author: Jenny Wolski
Jenny Wolski
Research Manager
The Power of Spanish to Fuel Growth
Embracing culturally authentic Spanish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. market.
Strengthening Impact Through Shared Values and Inclusive Campaigns
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across race, ethnicity, and generations, and identifying key sentiments and effective Inclusive Marketing 3.0 strategies to engage them.
Black Consumer Media Habits: Strategies to Maximize Growth
Learn how Black Americans engage with media, including social media, video content, music, and more.
Invest in Hispanic Consumers Now: Top Demographic Shifts That Will Redefine Your Brand Strategy in 2025
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting multicultural landscape.
Pulse Check on Health in America: Multicultural Consumers
Learn how Americans across race and ethnicity engage with health and wellness, their relationships with health insurance companies, and their perceptions of and experiences with mental health.
The Top Ads for Hispanic Consumers: Analysis from CultureRate:Ad
Read below and download our report to see the top culturally fluent ads among Hispanic consumers.
Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
Engage Black Gen Z with Intersectional Group Traits
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.