Author: Jill Rosenfeld
Jill Rosenfeld
Associate Director, Cultural Insights
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Generative AI is reshaping marketing, but not all consumers are sold. Here is how to win over high-growth segments, including Multicultural, Gen Z, and Millennial consumers.
Gain Brand Momentum through Women’s Passion Points
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
Engage Consumers across Key Life Stages: Financial Services
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having a baby, starting a new job, and retiring.
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
How to Engage Women across the Political Spectrum
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions
Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity
Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Drive Brand Relevance with LGBTQ+ Consumer Essentials
Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Engage LGBTQ+ Consumers for Pride Month with Insights
Holidays and occasions are focal points for many – learn how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.