Author: Jill Rosenfeld
Jill Rosenfeld
Associate Director, Cultural Insights
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
How to Engage Women across the Political Spectrum
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions
Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity
Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Drive Brand Relevance with LGBTQ+ Consumer Essentials
Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Engage LGBTQ+ Consumers for Pride Month with Insights
Holidays and occasions are focal points for many – learn how LGBTQ+ Americans celebrate Pride Month and what the occasion means to them.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Engage LGBTQ+ Health: Medications, Insurance, Provider Preferences & More
Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.