Author: Katya Skogen
Katya Skogen
Director, Cultural Insights
How Leading Brands Partner with Small Businesses to Drive Their Own Growth
Learn how Leading Brands connect with small business owners by understanding their current business outlook, connection to culture and use of technology.
Top Brands for LGBTQ+ Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with LGBTQ+ consumers? Learn how leaders leverage deep insights to create compelling campaigns.
The Top Brands for Women: Learnings, Activations and More
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.
Insights for Authentically Engaging Women Consumers for Growth
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
Engage Women Small Business Owners in America
Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.
Top Ads for LGBTQ+ Consumers: Insights from CultureRate
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Unpacking the Target Boycott: Navigating the Complex Landscape of LGBTQ+ Inclusivity and Brand Loyalty
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
MediaPost: LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.
Engage & Celebrate Women: A Conversation About Gender Equity
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Drive Brand Relevance with Women Consumer Essentials
Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.