Author: Katie Hockstein
Katie Hockstein
Essentials of Millennial Consumers, 2021
Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.
Essentials of Gen X Consumers
Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.
How Consumers Across Generations Celebrate Halloween
Learn how consumers across generational segments interact with and celebrate Halloween.
Connect with Americans across Gender and Sexuality around the Holidays
Our latest LGBTQ+ & Gender Holidays & Occasions webinar is an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across sexuality and gender. Read below for a few highlights from the presentation.
How Consumers Engage with Cookouts and Barbecues
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.
Consumer Attitudes Towards the Olympics
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.
Juneteenth: What Should My Brand Do?
It’s not too late to activate! With almost half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.