Author: Lauren Goldberg
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Act on Shifting Passions: Fuel Growth from Gen Z to Boomers
Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z through Boomer consumers.
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Activate on Holidays, Occasions, and Moments that Matter to Parents & Kids
Learn how American families engage with holidays and special occasions via insights designed to help you deepen connection to create new opportunities for brand involvement.
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Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
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Top Ads for Gen Z
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.
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Engage Small Business Owners in America
American small businesses drive the America economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners.
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Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.
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Gen Z Consumers: Reducing the Complexity
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.