Author: Sudipti Kumar
Sudipti Kumar
Director, Cultural Insights
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
Top Brands for Hispanic Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Hispanic consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Top Brands for Asian American Consumers: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Asian American consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Captivate Asian Americans with Authentic Brand Engagement
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
How to Create an Effective Health and Wellness Marketing Campaign (A Complete Guide)
Effective health and wellness marketing is essential for unlocking value within the health and wellness industry.
Halloween 2023: How to Engage Multicultural Consumers for Brand Growth
Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.
Hispanic Heritage Month 2023: Lean into Family, Avoid Performative Advertising to Connect with Hispanic Consumers to Grow Your Brand
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
DTC CPG Insights: Direct-To-Consumer Insights for Personal Care CPG Providers
Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
7-Step Guide to Create An Engaging Multicultural Marketing Strategy
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.