Author: Sudipti Kumar

Sudipti Kumar

Director, Cultural Insights

Sudipti is a Director of Cultural Insights on Collage Group’s Product and Content team. She is a graduate from NYU’s Stern School of Business where she studied finance and marketing, and Columbia University’s School of International and Public Affairs where she received her Masters in Public Administration. In her spare time, Sudipti enjoys reading, cooking, and learning to crochet.

7-Step Guide to Create An Engaging Multicultural Marketing Strategy

Sudipti Kumar

An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.

Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers

Sudipti Kumar

Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.

Iconic American Brands Connect with Black Consumers Using Culture, Partnerships

Sudipti Kumar

McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.

Holiday Shopping and Younger Multicultural Consumers

Sudipti Kumar

Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.

Understanding Hispanic American Acculturation

Sudipti Kumar

The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.

Essentials of Hispanic Consumers

Sudipti Kumar

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Essentials of Black Consumers

Sudipti Kumar

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

America Now: Mental Health

Sudipti Kumar

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Three Steps to Connect with Young Multicultural Americans on Racial Equality

Sudipti Kumar

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

Healthcare Across Race and Ethnicity

Sudipti Kumar

Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.