Author: Victor Paredes

victor-paredes

Victor Paredes

Vice President of Cultural Strategy

Victor leverages his expertise in inclusive marketing and advertising in combination with Collage’s proprietary data and insights, to support clients. He is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, retail, and direct to consumer services.

Eiffel tower in Paris

Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

 multicultural family with mom, dad, young daughter and son

Top Ads for Hispanic Consumers: Learnings from the 2024 fluen.ci Award Winners

Victor Paredes

Discover top ads for Hispanic consumers from this year’s fluen.ci (SM) award winners, selected from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.

Get Nationally Recognized with the 2024 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group

Victor Paredes

The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and cultural fluency. Collage Group is excited to announce that we will be acting as an exclusive sponsor and partner of the awards.

Leverage Hispanic Media Insights for Brand Impact

Victor Paredes

Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.

Brand-Building Cultural Insights for Successful Hispanic Marketing

Victor Paredes

At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two years, according to research by Collage Group.

Celebrating Hispanic Culture: How Iconic Brands Are Turning Cultural Insights into Impact

Victor Paredes

Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.

How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth

Victor Paredes

June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.

Differentiating and Winning Younger Multicultural Consumers with Culturally Fluent Ads

Victor Paredes

Our on-demand research covers the bases on what works and why in ads – and provides examples from the brands that are winning in each case.

Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture

Victor Paredes

Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.