Author: Zekeera Belton

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Zekeera Belton

Vice President of Client Services

Zekeera Belton is the Vice President of Client Services at Collage Group. Zekeera's oversees the team that acts as an extension of member organization by fostering deep relationships and leveraging the full set of Collage capabilities—strategies, insights, analytics, data, peer solutions and commercial collaboration—to plan and craft specific solutions that meet member challenges. Zekeera is a results-driven marketing and communications executive with 20 years of proven performance executing private and public (government) sector B2B, B2C, and G2M campaigns and programs. She has expertise in all aspects of marketing, from strategy to execution with real world know-how of the national, regional, and grassroots strategies needed to reach niche markets, such as multicultural Americans, women, LGBT, and people with disabilities. Prior to joining Collage Group, Zekeera served as a Marketing Director for Penn, Good & Associates, a marketing services consulting firm located in Washington, DC. Zekeera holds a Bachelor of Science in Business Administration, with a double concentration in Finance and Management, from Georgetown University’s McDonough School of Business, Washington DC.

Multicultural Gen Z LGBTQ+ adults with a pride flag

4 Steps to Authentically Engage the LGBTQ+ Community

Zekeera Belton

To support brand leaders as they celebrate Pride and engage the LGBTQ+ community year round, we hosted a virtual fireside chat with our member brand Paramount to dive deeper into authentic brand engagements.

Ad Age: Black Marketers in Advertising – Why Diversity Leads to Increased ROI and Authenticity

Zekeera Belton

LGBTQ+ consumers are less satisfied than others with their portrayals in advertisements, per a study by Collage Group.