Black Consumer Media Habits: Strategies to Maximize Growth

Multicultural Americans spend an enormous amount of time and attention in the digital media space. Whether it’s social, video, or audio streaming content, these super-users actively engage with digital content creators, other people from their community, and even with brands.

Collage’s latest Media Study provides insights into where people are using media, why they’re going there, and how your brand can authentically engage with your target segments across channels. This report dives deep into Black consumers’ platform usage and drivers, content preferences, and engagement with influencers and brands on social media.

This on-demand webinar includes a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock access to our cultural intelligence engine.

The Big Picture: Engage with Multicultural Americans in media, especially on the universally loved platform YouTube.

Know this:

• Black Americans are on-the-go media consumers. Black Americans show a distinct preference for free streaming services, with Tubi TV gaining popularity due to its extensive collection of Black Cinema.

Do this:

• Create media solutions that cater to the multitasking lifestyle of Determined Black Americans.
• Launch targeted campaigns on popular free streaming services.
• Sponsor a film festival or community event that celebrates Black Cinema to enhance Black American engagement.

Interested in the full study? Contact us for additional insights on how to connect with today’s consumers, and to learn how to make your brand a winner with high-growth segments.