Archives: Case Studies
How A CPG Challenger Brand Activated Cultural Fluency to Compete and Win
The Challenge Brand A, a heritage household cleaning product with deep roots in Hispanic communities, faced a tough competitive landscape. Competitor Brand B dominated the market with overwhelming brand recognition, trust, and distribution. At face value, Brand A’s head-to-head performance seemed bleak, trailing across nearly every key brand metric. But underneath these broad averages, a […]
Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers
Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.
How a Beverage Brand Gained Market Share with Cultural Fluency
A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.
Financial Brand Drives Growth with Hispanic Consumers
Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech products.
Major Automotive Brand Drove Purchase Intent by +28%
A major automotive company's ads helped increase purchase intent by 28% among Asian Americans, 18% among Black consumers and 19% among Hispanic consumers.
Health Care Retailer Leans into Cultural Drivers for Business Growth
Collage Group designed a partnership solution for a health care retailer, leveraging a suite of research products and nimble service models.
Health Insurer Addresses Barriers to Entry for Health Care
Collage quickly delivered relevant members-only insights to get a major health insurance company's marketing team up to speed on multicultural strategies.
U.S. Food Brand Identified Significant Growth Opportunities with Multicultural Consumers
By leveraging our 26B+ data points, Collage helped the food company successfully position itself with multicultural consumers.
Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers
The alcoholic beverage company incorporated Collage data and insights on Millennial and Gen Z consumers into their creative strategy to drive growth.
Increased Brand Love and Advocacy at a Leading Consumer Goods Company
Collage designed a partnership solution for an international consumer goods company that wanted to target diverse consumers in a way that also connected across the total market.