Archives: Case Studies
From Cultural Stronghold to Category Leader
How a Household Cleaning Brand Deepened Hispanic and Mainstream Brand Love Growth — and Rose to #1 in Category Share The Challenge A leading household cleaning brand had long enjoyed strong loyalty among unacculturated Hispanic consumers, where it was widely trusted as a familiar and reliable staple in the home. But as Hispanic consumers became […]
Building Market Share in Financial Services with Bicultural Hispanics and Asian Consumers
Discover how one bank boosted market share with Bicultural Hispanics & Asians using cultural intelligence. Download the Collage Group case study.
Distilling Growth
A challenger alcohol company sought to grow its vibrant tequila brand by partnering with Collage to uncover key insights.
Financial Brand Drives Growth with Hispanic Consumers
Collage’s fluen.ci data, curated content support and CultureRate:Ad testing helped a leading commercial bank build cultural fluency into new tech products.
Breaking Into the Luxury Consideration Set
A major automotive company's ads helped increase purchase intent by 28% among Asian Americans, 18% among Black consumers and 19% among Hispanic consumers.
Health Insurer Addresses Barriers to Entry for Health Care
Collage quickly delivered relevant members-only insights to get a major health insurance company's marketing team up to speed on multicultural strategies.
U.S. Food Brand Identified Significant Growth Opportunities with Multicultural Consumers
By leveraging our 26B+ data points, Collage helped the food company successfully position itself with multicultural consumers.
Alcoholic Beverage Company Fueled Business Growth with Multicultural Consumers
The alcoholic beverage company incorporated Collage data and insights on Millennial and Gen Z consumers into their creative strategy to drive growth.
Increased Brand Love and Advocacy at a Leading Consumer Goods Company
Collage designed a partnership solution for an international consumer goods company that wanted to target diverse consumers in a way that also connected across the total market.
Drove Automotive Appeal Among Black Consumers
A world-leading automotive brand applied Collage's cultural insights to drive enhancements in advertising that improved cultural resonance.