Collage Honors Brands’ Progress in Cultural Fluency with Cultural Fluency Maker Awards

Awards announced at flagship annual event, Cultural Fluency Summit

I was delighted to see so many familiar faces, and meet many new members, at our annual 2024 Cultural Fluency Summit in New York City where we welcomed over 100 insights and marketing leaders. At the event, it was my pleasure to recognize 11 brands and individuals with our all-new Cultural Fluency Maker Awards. The honor distinguishes leading Collage member brands and individual members for notable progress in their cultural fluency journey.

Each of these brands, individuals, and their teams, did the hard and necessary work in leveraging cultural intelligence to engage a wide range of consumer segments. Their efforts show an unwavering commitment to use cultural insights can lead to a measurable impact on authenticity, resonance, and brand love, and Collage is pleased to recognize these endeavors.

There are three categories for the awards that recognize both brands and individuals for their impactful work during the past year.

Our Platinum Award recognizes brands as a pre-eminent leaders in Cultural Fluency–leveraging cultural intelligence to efficiently and effectively connect across consumer segments. The honorees have the most brands scoring in the very top percentile for Brand Cultural Fluency – Collage’s proprietary metric that measures brand performance.

• Winner: Procter & Gamble
• Honoree: PepsiCo
  

The Hero Award celebrates both brands and individuals who are leading the way in applying cultural insights for business impact. Hero is one of the 12 universal brand storytelling archetypes, and it honors competence and confidence in making change. That is the inspiration for the selection of these honorees – as leaders in making positive change.

• Brand Gold: Pernod Ricard
• Brand Silver: The Walt Disney Company
• Brand Bronze: Southern Glazer’s Wine & Spirits
• Individual Gold: Jason Hall at Gray Media Group
• Individual Silver: Matrika Chapagain at AARP
• Individual Bronze: Maria Twena at Adsmovil
  

Our Igniter Award honors brands that had the largest increases in brand momentum. These brands rank in the top 5% of the hundreds of brands tested and are the up and coming leaders in Cultural Fluency – something to truly pay attention to.

• Gold: Elevance Health
• Silver: Philips
• Bronze: Comcast