Who are Gen Z?
Download our Best Practices for Marketing to Gen Z whitepaper, “Understanding Collective Individuality: Unified in Uniqueness” for insights to tap into Gen Z to fuel brand growth.
Generation Z represents a significant force in consumer culture. As this generation matures and enters the marketplace, their collective spending power is projected to reach trillions of dollars. However, to effectively tap into this burgeoning economic force, brands must recognize that Gen Z is not a monolithic group; rather, it is a segment composed of individuals who are fluid in their own identities, and forming groups where every individual looks different on any number of dimensions, from race, ethnicity, and sexual orientation, to fashion choices.
The importance of crafting nuanced marketing strategies that resonate with these segments cannot be overstated. It is essential for brands to delve deeper into the characteristics that define these segments within Gen Z—particularly with intersectional views by multicultural, gender, and sexuality.