What drives Asian American consumers’ purchasing decisions?
Download an excerpt of Collage’s Asian Americann market research, Captivate Asian Americans with Authentic Brand Engagement, to learn:
- How to drive relevance with Asian American consumers
- Ways to position your brand with this multifaceted consumer group that balances both Asian and American identity
- Detailed consumer traits, Passion Points and trends across various Asian American consumer groups
There are 15 million Asian Americans that are 21 or older, and this segment is incredibly diverse.
Cultural fluency is key to engaging authentically with Asian American consumers as they develop their tastes and brand loyalties.
