Industry Insights
Access deep insights into how diverse consumer segments’ values, behaviors and responsiveness to brands and ads impact your industry. Identify and act on gaps in your category for incremental consumer acquisition and product innovation.
Industries
Collage has deep insight across a range of industries and categories with robust data on shoppers, users, retailers, channels, payers and service providers.
Industry solutions
Category Essentials
Understand category-specific trade-offs and consumer goods considerations facing today’s diverse consumers. Incorporate the learning into creative briefs and marketing strategies to drive revenue growth. We update deep cultural insights, passion points, shopping behaviors, trends, and category drivers for 14 different industries twice a year with oversampled consumer segments.
Industry solutions
New Product Innovation
Discover unmet needs of your core consumers and new growth segments to find new concepts for product development. Discover key attributes and equities of your brand that you can leverage as a strength versus your competition. Identify trends that are lasting for sustainable growth opportunities. Innovate with new products where no brand currently offers a solution.
Industry solutions
Industry Competitive Assessment
Identify key gaps in the industry and where your brand has a right to win and grow. Leverage the curated S.W.O.T. about your brand to build on existing strengths and address weaknesses to strengthen your competitive positioning. Use this data to inform and prioritize key marketing strategies and actions for growth.
Industry solutions
Trends & Untapped Opportunities
Discover white space in meeting the needs of different consumer segments. Identify the ideal brand experiences expected by growth segments. By understanding new technologies and growing trends in health, family and financial well-being, create new markets where your brand has a right to win.
Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely. I recommend Collage Group to any brand serious about understanding and winning multiculturals.”
Nelson Siu Vice President & Program Manager, Diverse Segments Strategy
USBank