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Insights Scoop

Embrace Multicultural Passions for Impact: Hispanic, Black, Asian

Sudipti Kumar — Director, Cultural Insights

Passion Points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. In other words, Passion Points are tangible expressions of culture. This is the stuff Americans get fired up!

Do you know how these interests are evolving for American consumers across different races and ethnicities? And is your brand activating on these interests to fuel Brand Love and revenue growth?

To help our members ignite business growth among Multicultural consumers, we unveiled updated reports that include in-depth analysis across several key areas. Our latest insights dive deep into three key Passion Points:

Travel, Fashion, and Sports.

This blog and download include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock access to our cultural intelligence engine.

Fill out the form to download slides from our research report.

The Big Picture:

Asian Americans have the travel bug. Become a partner in memory-making by helping Asian Americans dream up and book their next fantastic trip
Black Americans are innate fashion trend setters. Encourage Black Americans to explore their inner creativity and promote fashion as a vital means of personal expression.
Hispanics are community-oriented sports fanatics. Create opportunities for Hispanics to showcase their community and host engaging sports watch parties and events.

Key Insight #1: Travel

Asian Americans’ travel experience fuels their Inquisitive mindset and Discerning habits, planning for trips that are intentionally meant to expand their worldview in many ways.

Do This:

Offer curated travel experiences that appeal to Asian Americans’ desire for exploration and cultural immersion.
Amplify Asian Americans’ influence on travel in your marketing campaigns to drive Advocacy for the segment.

Interested in more? Contact us for additional studies on how to connect with today’s consumers, and to learn how to make your brand a winner with high-growth segments.

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