Engage Consumers across Key Life Stages: Financial Services

Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having a baby, starting a new job, and retiring.

Collage’s new Life Stage Audiences allow brands to engage consumers during life transitions and pivotal point of entry moments. Combining Life Stage with Collage’s signature cultural insights helps brands build impactful audience segments and uncover deeper connections that drive consumer behavior and preferences. Brands can use these insights to enhance campaign relevance and engagement.

In our report, we investigate consumers currently experiencing three Life Stages that are highly relevant to the Financial Services industry:

• Having a Child
• Starting a New Job
• Retirement

Each of these Life Stages is concentrated among different demographics. While generation certainly influences a person’s current experiences, racial and ethnic identity, gender, and even LGBTQ+ identity can impact who enters different facets of life and when. For example, Millennials and Gen Z are currently having the most children, which corresponds with their age. But Hispanics are also more likely to have children sooner than the general population.

Contact us for more information on how Financial Services providers can engage relevant consumer segments.