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Latest Blog Articles
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The New AI Playbook for Marketing: How to Use AI Without Losing Consumer Trust
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.
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Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers
Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.
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The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
When the economy shows signs of strain, the instinctive reaction in many boardrooms is to cut back—often starting with marketing budgets and authenticity. But this knee-jerk approach risks doing long-term harm.
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The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion