Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Webinars & Events

Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender

Upcoming Events

Collage’s webinars are an exclusive benefit for our members. As a non-member, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights and best practices that Collage offers. Please contact us to unlock full access.

Nov

13

Webinar

01:00 PM – 01:45 PM

Engage Hispanic Consumers: How Culture Shapes New Buying Behaviors

Join us as we partner with the Insights Association to share how to elevate your brand’s connection with Hispanic consumers. We’ll reveal how to spark brand love and loyalty through research designed to craft more impactful general market campaigns and dedicated activations that drive financial success.

Register
Nov

20

Webinar

02:00 PM – 02:30 PM

Black Consumer Media Habits: Strategies to Maximize Growth

Learn how to harness media insights for impactful brand growth among Black consumers as we unveil new insights designed to optimize your campaigns and supercharge your brand’s growth.

Register
Dec

4

Webinar

02:00 PM – 02:30 PM

Capture Gen Z Consumers’ Passions & Purchase Drivers to Future-Proof Your Brand

Unlock growth opportunities and discover timely insights into what truly matters to Gen Z in areas like sports, fitness, food, fashion, travel, movies, TV shows, music, video games, and more.
Register
Dec

11

Webinar

02:00 PM – 02:30 PM

Multicultural Terminology: Show Empathy and Drive Empowerment

Join us as we unveil the nuances of segment-specific language, acculturation, and consumer preferences for terms like Hispanic, Latino, Latina, Latinx, Black, African American, Asian, Asian American, and more.
Register
Dec

18

Webinar

02:00 PM – 02:30 PM

New Gen Z Consumer Trends: The Playbook for Impact

Join our final webinar of 2024 to discover how you can fuel brand love among Gen Z consumers with our growth-driving insights.
Register

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