Segmentation & Audiences
Enrich your existing profiles or create new audiences for an unparalleled insights and actionability to reach your consumers. With over 26 billion primary data points across demographics, psychographics, shopping behaviors, media consumption, and cultural fluency drivers, we empower you to understand the “why” behind your audiences’ purchase decisions.
Unlock ready-to-use insights across intersectional audiences
Collage Standard Audiences combine demographic traits, including Race & Ethnicity, Generations, LGBTQ+ status, and more, offering you actionable and culture-driven insights. Instantly explore diverse segments in the Audience Profiles to understand how intersecting demographic traits shape shopping behaviors, expenditure, psychographics, and Brand Love to craft targeted campaigns, optimize media spend, and deepen engagement with your consumers.
Answer any business question with Custom Audiences
Collage creates bespoke segments aligned specifically with your business objectives – from Black Gen Z wine enthusiasts, to Hispanic Moms who love fitness, to LGBTQ+ Asians intending to buy a new car
Tapping into Collage’s 26+ billion primary data points to understand media habits, purchase drivers, and geo-location of your target consumer. When targeting unaccultrated Hispanic Gen Z shoppers, for example, you don’t just need bi-lingual signage, you need the holistic shopping experience to provide the complementary products, flavors, and check-out experience that drives brand loyalty. Leverage Collage’s custom market profiling tools to target down to the store level.
Fill the gaps to actually reach and resonate with your target consumers.
Cultural intelligence fills the gap. Collage has incredible data for your brand and growth targets:
Audience Profiles – intersectional demographic targets with cultural trait insights and local targeting
Brand Lovers – consumers who love your brand
Growth segments – consumer open to your brand and category intenders
Talk to us about how to enrich and integrate our data into your world.
Get a Demo
Unleash the power of cultural intelligence to fuel brand growth. Take action with the most discoverable consumer, brand and industry insights.